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NOVUS Business Strategy Delivers More Attention to Distribution Partners

by Livestock & Poultry News Desk
1 year ago
in News
0
NOVUS Business Strategy Delivers More Attention to Distribution Partners
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Adam Banaszak has joined NOVUS as Director of Global Channel Management. In this new role, he’s responsible for making the intelligent nutrition leader the top choice for distributors of animal nutrition solutions.

“For the past few years, the NOVUS team has done an amazing job of refocusing the business and setting a trajectory for growth,” Banaszak says. “My goal is to enable that growth in markets where we work through channel partners, i.e. distributors.”Banaszak comes to NOVUS from Trouw Nutrition where he served as general manager responsible for all aspects of the company’s export business across major markets in Asia Pacific from South Korea to New Zealand.

NOVUS Senior Vice President and Chief Commercial Officer Ed Galo said Banaszak’s expertise in commercial leadership and business development made him a perfect fit for this new role.“Our long-term strategy involves both growing our direct business and significantly enhancing the way we work with distribution partners to optimize our market coverage across all important animal protein-producing regions of the world ensuring our customers have access to our intelligent nutrition solutions. Our global team and channel partners allow us to achieve maximum leverage of our current asset base, intellectual property, and application expertise and bring exceptional service to our customers.” Galo says. “Adam’s expertise in bringing people and plans together will be critical towards the realization of our goals.”

Banaszak says managing distributors has been a critical element of his most recent experience and, having done that across many markets and cultures, he feels confident he can add value to “the already amazing NOVUS team, not by myself, but rather by becoming a part of the global NOVUS team.”NOVUS is the intelligent nutrition company providing solutions for the animal agriculture industry around the world. The company’s portfolio includes trace minerals, nutritional enzymes, feed digestibility and meat quality solutions, and methionine supplementation products, as well as a network of experts globally to provide guidance on management best practices.

 

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  • rt Processing Solutions for the UAE and Regional Food Industries of TomorrowFrom November 4 to 6, 2025, 56 French companies will showcase their solutions at the French Pavilion at Gulfood Manufacturing, held at the Dubai World Trade Centre. The delegation will be located in two key halls: 35 manufacturers of equipment and packaging technologies at Sheikh Saeed Hall 1 (Booth S1-C28) and 21 ingredient specialists at Sheikh Rashid Hall (Booth R-J19). Their collective offering will reflect France’s commitment to innovation in support of sustainability, food security, and industrial transformation across the UAE and broader GCC region. French Innovation Aligned with Gulfood Manufacturing 2025 Themes This year’s Gulfood Manufacturing places a strong focus on four priorities shaping the global food industry: sustainable sourcing, advanced automation, digitalization, and next-generation food safety. The French Pavilion reflects these priorities through a comprehensive offer that ranges from plant-based proteins, reformulated ingredients for healthier diets, and eco-friendly packaging supporting the UAE’s food security and net-zero ambitions, to robotics, precision engineering, and integrated processing systems that enhance efficiency and reduce operational costs. French exhibitors also bring advanced traceability, hygienic processing, and monitoring technologies that guarantee compliance with the highest international standards. By combining innovation with regional collaboration, the Pavilion illustrates France’s commitment to co-developing solutions that support the UAE’s Vision 2030 and strengthen the wider region’s food manufacturing ecosystem. 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rt Processing Solutions for the UAE and Regional Food Industries of TomorrowFrom November 4 to 6, 2025, 56 French companies will showcase their solutions at the French Pavilion at Gulfood Manufacturing, held at the Dubai World Trade Centre. The delegation will be located in two key halls: 35 manufacturers of equipment and packaging technologies at Sheikh Saeed Hall 1 (Booth S1-C28) and 21 ingredient specialists at Sheikh Rashid Hall (Booth R-J19). Their collective offering will reflect France’s commitment to innovation in support of sustainability, food security, and industrial transformation across the UAE and broader GCC region.  French Innovation Aligned with Gulfood Manufacturing 2025 Themes  This year’s Gulfood Manufacturing places a strong focus on four priorities shaping the global food industry: sustainable sourcing, advanced automation, digitalization, and next-generation food safety. The French Pavilion reflects these priorities through a comprehensive offer that ranges from plant-based proteins, reformulated ingredients for healthier diets, and eco-friendly packaging supporting the UAE’s food security and net-zero ambitions, to robotics, precision engineering, and integrated processing systems that enhance efficiency and reduce operational costs. French exhibitors also bring advanced traceability, hygienic processing, and monitoring technologies that guarantee compliance with the highest international standards. By combining innovation with regional collaboration, the Pavilion illustrates France’s commitment to co-developing solutions that support the UAE’s Vision 2030 and strengthen the wider region’s food manufacturing ecosystem.  Inside the French Pavilion: From Ingredients to Processing Solutions  The Pavilion will feature a diverse portfolio of high-value ingredients, including dairy and egg derivatives, flavorings, freeze-dried components, and pastry solutions. These innovations respond to multiple needs in food manufacturing, from enhancing taste and nutritional value to extending shelf life and improving processing performance. They highlight France’s long-standing expertise in delivering quality, traceability, and cutting-edge technologies to international markets.  Alongside ingredients, 35 French exhibitors will showcase advanced equipment and packaging solutions. Their offer spans silicone molds, piping systems, and labeling machines, as well as next-generation packaging technologies. Engineered to optimize efficiency, ensure food safety, and support sustainable production, these solutions reinforce France’s position as a trusted global supplier of industrial equipment for the agri-food sector.    Meeting Regional Market Needs with French Solutions  The UAE food industry is undergoing rapid transformation, with a projected 6.9% CAGR growth from 2022 to 2028. French ingredient suppliers are ideally positioned to support this momentum with sustainable and functional solutions that directly address local needs. With 568 food and beverage factories registered in the UAE as of 2023, the market is increasingly demanding ingredients that are both innovative and aligned with food security goals.  France ranked as the 11th largest supplier to the UAE in 2021, underscoring a strong foundation for collaboration. Emirati industry professionals emphasize innovation as central to future food systems:  “Collaborating with French companies provides us with the tools to address market-specific challenges like sustainable packaging and innovative product formulations,” said a UAE-based food manufacturer.  With over 2,000 companies in its food manufacturing sector and nearly 60% of them exporting regularly, France continues to be a valued and forward-looking partner to the Middle East’s evolving food landscape.  The strength of the French Pavilions lies in its diversity. By bringing together ingredient creators and technology providers under one roof, we demonstrate how France can offer integrated solutions that respond to every stage of the food value chain. This synergy is what makes our participation at Gulfood Manufacturing unique and positions France as a trusted partner for building efficient, safe, and sustainable food industries worldwide.” Stated Axel Baroux, Business France Near & Middle East Director.  To know more about French delegation, click on the exhibitors Catalog  Our partners  The French Pavilions are supported by the regional partner agency Bretagne Commerce International (West of France) in bringing companies together, Evian, the number one mineral water in the world, Café Richard, traditional coffee roaster, Airfrance, flag carrier of France and one of the largest airlines in the world, offering both domestic and international flights and SOCAPS, a mission-driven cooperative group with a global presence, offering technical assistance, recruitment, and consulting services to support the industrial projects of manufacturers and operators in sectors such as food & beverages, health & care, intralogistics, and cleantechs  Choose France is a trademark registered by the French government that promotes France’s economic attractiveness abroad.   #ChooseFrance

rt Processing Solutions for the UAE and Regional Food Industries of TomorrowFrom November 4 to 6, 2025, 56 French companies will showcase their solutions at the French Pavilion at Gulfood Manufacturing, held at the Dubai World Trade Centre. The delegation will be located in two key halls: 35 manufacturers of equipment and packaging technologies at Sheikh Saeed Hall 1 (Booth S1-C28) and 21 ingredient specialists at Sheikh Rashid Hall (Booth R-J19). Their collective offering will reflect France’s commitment to innovation in support of sustainability, food security, and industrial transformation across the UAE and broader GCC region. French Innovation Aligned with Gulfood Manufacturing 2025 Themes This year’s Gulfood Manufacturing places a strong focus on four priorities shaping the global food industry: sustainable sourcing, advanced automation, digitalization, and next-generation food safety. The French Pavilion reflects these priorities through a comprehensive offer that ranges from plant-based proteins, reformulated ingredients for healthier diets, and eco-friendly packaging supporting the UAE’s food security and net-zero ambitions, to robotics, precision engineering, and integrated processing systems that enhance efficiency and reduce operational costs. French exhibitors also bring advanced traceability, hygienic processing, and monitoring technologies that guarantee compliance with the highest international standards. By combining innovation with regional collaboration, the Pavilion illustrates France’s commitment to co-developing solutions that support the UAE’s Vision 2030 and strengthen the wider region’s food manufacturing ecosystem. Inside the French Pavilion: From Ingredients to Processing Solutions The Pavilion will feature a diverse portfolio of high-value ingredients, including dairy and egg derivatives, flavorings, freeze-dried components, and pastry solutions. These innovations respond to multiple needs in food manufacturing, from enhancing taste and nutritional value to extending shelf life and improving processing performance. They highlight France’s long-standing expertise in delivering quality, traceability, and cutting-edge technologies to international markets. Alongside ingredients, 35 French exhibitors will showcase advanced equipment and packaging solutions. Their offer spans silicone molds, piping systems, and labeling machines, as well as next-generation packaging technologies. Engineered to optimize efficiency, ensure food safety, and support sustainable production, these solutions reinforce France’s position as a trusted global supplier of industrial equipment for the agri-food sector. Meeting Regional Market Needs with French Solutions The UAE food industry is undergoing rapid transformation, with a projected 6.9% CAGR growth from 2022 to 2028. French ingredient suppliers are ideally positioned to support this momentum with sustainable and functional solutions that directly address local needs. With 568 food and beverage factories registered in the UAE as of 2023, the market is increasingly demanding ingredients that are both innovative and aligned with food security goals. France ranked as the 11th largest supplier to the UAE in 2021, underscoring a strong foundation for collaboration. Emirati industry professionals emphasize innovation as central to future food systems: “Collaborating with French companies provides us with the tools to address market-specific challenges like sustainable packaging and innovative product formulations,” said a UAE-based food manufacturer. With over 2,000 companies in its food manufacturing sector and nearly 60% of them exporting regularly, France continues to be a valued and forward-looking partner to the Middle East’s evolving food landscape. The strength of the French Pavilions lies in its diversity. By bringing together ingredient creators and technology providers under one roof, we demonstrate how France can offer integrated solutions that respond to every stage of the food value chain. This synergy is what makes our participation at Gulfood Manufacturing unique and positions France as a trusted partner for building efficient, safe, and sustainable food industries worldwide.” Stated Axel Baroux, Business France Near & Middle East Director. To know more about French delegation, click on the exhibitors Catalog Our partners The French Pavilions are supported by the regional partner agency Bretagne Commerce International (West of France) in bringing companies together, Evian, the number one mineral water in the world, Café Richard, traditional coffee roaster, Airfrance, flag carrier of France and one of the largest airlines in the world, offering both domestic and international flights and SOCAPS, a mission-driven cooperative group with a global presence, offering technical assistance, recruitment, and consulting services to support the industrial projects of manufacturers and operators in sectors such as food & beverages, health & care, intralogistics, and cleantechs Choose France is a trademark registered by the French government that promotes France’s economic attractiveness abroad. #ChooseFrance

November 4, 2025
Royal Jaarbeurs at FAO 2025 Global Conference: Livestock Transformation Requires Innovation, Inclusion, and Global Collaboration

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