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NOVUS Business Strategy Delivers More Attention to Distribution Partners

by Livestock & Poultry News Desk
2 years ago
in News
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NOVUS Business Strategy Delivers More Attention to Distribution Partners
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Adam Banaszak has joined NOVUS as Director of Global Channel Management. In this new role, he’s responsible for making the intelligent nutrition leader the top choice for distributors of animal nutrition solutions.

“For the past few years, the NOVUS team has done an amazing job of refocusing the business and setting a trajectory for growth,” Banaszak says. “My goal is to enable that growth in markets where we work through channel partners, i.e. distributors.”Banaszak comes to NOVUS from Trouw Nutrition where he served as general manager responsible for all aspects of the company’s export business across major markets in Asia Pacific from South Korea to New Zealand.

NOVUS Senior Vice President and Chief Commercial Officer Ed Galo said Banaszak’s expertise in commercial leadership and business development made him a perfect fit for this new role.“Our long-term strategy involves both growing our direct business and significantly enhancing the way we work with distribution partners to optimize our market coverage across all important animal protein-producing regions of the world ensuring our customers have access to our intelligent nutrition solutions. Our global team and channel partners allow us to achieve maximum leverage of our current asset base, intellectual property, and application expertise and bring exceptional service to our customers.” Galo says. “Adam’s expertise in bringing people and plans together will be critical towards the realization of our goals.”

Banaszak says managing distributors has been a critical element of his most recent experience and, having done that across many markets and cultures, he feels confident he can add value to “the already amazing NOVUS team, not by myself, but rather by becoming a part of the global NOVUS team.”NOVUS is the intelligent nutrition company providing solutions for the animal agriculture industry around the world. The company’s portfolio includes trace minerals, nutritional enzymes, feed digestibility and meat quality solutions, and methionine supplementation products, as well as a network of experts globally to provide guidance on management best practices.

 

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