• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Wednesday, October 8, 2025
Livestock & Poultry Middle East
Text in HTML
MIDDLE EAST'S HIGHEST
CIRCULATING LIVESTOCK &
POULTRY MAGAZINE WITH PRINT & ONLINE READERSHIPS
  • Home
  • News
  • Videos
  • Industry Update
    • Animal Feeds & Nutrition
    • Dairy Products
    • Farming Equipment
    • Animal Health & Hygiene
    • Aquaculture
    • Livestock Farming
    • Meat & Processing
    • Poultry Farming
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Animal Feeds & Nutrition
    • Dairy Products
    • Farming Equipment
    • Animal Health & Hygiene
    • Aquaculture
    • Livestock Farming
    • Meat & Processing
    • Poultry Farming
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
No Result
View All Result
Live Stock Middle East
No Result
View All Result
Home News

PERDUE FARMS ADOPTS “NESTBORN” ON-FARM HATCHING CONCEPT

by Livestock & Poultry News Desk
8 months ago
in News
0
PERDUE FARMS ADOPTS “NESTBORN” ON-FARM HATCHING CONCEPT
ShareShareShareShareShare

Perdue Farms, a family owned fourth-generation U.S. food and agricultural company, has decided to incorporate the on-farm hatching concept “NestBorn” into their broiler production & supply chain. The adoption of this innovative & future-proof approach to hatch day-old chicks in broiler barns – instead of in hatcheries – perfectly fits into the company’s belief in responsible food and agriculture, and is aligned with its deep, long-standing commitments towards animal care and No Antibiotics Ever.In the summer of 2023, a demonstration NestBorn Egg Placing Machine was placed into operation by Perdue Foods near its headquarters on the Delmarva peninsula in order to efficiently transfer larger volumes of pre-incubated hatching eggs into broiler barns. It was the first time a NestBorn machine, which picks up candled and vaccinated eggs from setter trays in an automated and gentle way to then place those egg directly on the floor of a temperature-controlled broiler barn, was installed in the U.S.

The advantage of hatching directly on-farm is that access to feed and water is immediate, lowering the risk of hungry and thirsty chicks. Additionally, hatchery handling and day-old chick transport are also eliminated which means potential discomfort of the newly hatched chick is avoided. Overall, these “Higher Welfare Hatching Practices” will also translate into enhanced chick quality & health benefits.
After more than one year of demonstration and validation in a “deep litter” context, Perdue Farms and NestBorn, have agreed – in a preferred partnership context – to further deploy the NestBorn on-farm hatching solution. In its first phase, two state-of-the-art NestBorn Egg Placing Machines – constructed and supported by automation expert Viscon – will be deployed in the U.S., significantly increasing the number of on-farm hatched chicks in Perdue’s operations.

“In our mission to responsibly raise animals for food, we always are looking for continuous improvement of animal welfare,” said Bruce Stewart Brown, Chief Science Officer for Perdue Farms. “A few years ago, we started to investigate the feasibility and potential benefit of on-farm hatching in our operations. We started taking pre-incubated eggs to broiler barns, instead of using the hatcher. We concluded that NestBorn is an additional asset for our broiler operations that will help further our efforts around the highest animal care and in our commitment to no antibiotics ever.”On behalf of the Belgian-based NestBorn company, General Manager Erik Hoeven shared his pleasure with this first expansion outside the European continent saying, “Since the official launch of NestBorn in 2018, chicks have been hatched on-farm with our concept in more than 10 European countries. We are very pleased that we found a visionary poultry company as PERDUE FARMS, who helped to fine-tune the equipment and methodology for the specific U.S. barn conditions. We hope that favoring the barns instead of the hatchers for the final 2 or 3 days of the hatching process, can offer alternative solutions for PERDUE FARMS in terms of future hatchery designs and investment strategies.”

About Perdue Farms
We’re a fourth-generation, family-owned, U.S. food and agriculture company. Through our belief in responsible food and agriculture, we are empowering consumers, customers, and farmers through trusted choices in products and services. Perdue Foods consists of a premium protein portfolio, including our flagship PERDUE® brand, Niman Ranch®, Coleman Natural®, and Yummy®, as well as our pet brands, Spot Farms® and Full Moon®, and is available through various channels including retail, foodservice, club stores and our direct-to-consumer website, PerdueFarms.com. Perdue AgriBusiness is a leading merchandiser, processor, and exporter of agricultural products and the largest U.S. manufacturer of specialty, organic, and non-GMO oils. It also ranks as one of the largest suppliers of organic feed ingredients in the world. Now in our company’s second century, we never use drugs for growth promotion in raising poultry and livestock, and we are actively advancing our animal welfare programs. Our brands are leaders in no-antibiotics-ever and in USDA-certified organic proteins. Learn more at Corporate.PerdueFarms.com.

About NestBorn

NestBorn (www.nestborn.eu) is a Belgian-based company, established in 2018. The company is family-owned and the idea of the on-farm hatching system “NestBorn” originates from 2nd and 3rd generation hatchery & poultry passionate entrepreneurs. As believers in “more-than-early-feeding” and in “accessible and low-boundary on-farm hatching”, the concept of placing eggs directly on the floor & litter – using a large-capacity mobile egg transferring machine – originated within the R&D department of the company in 2016 and 2017, and this resulted in various world-wide patents around the NestBorn system & equipment. In terms of additional equipment & full control over the hatching process, NestBorn also makes available remote & real-time monitoring devices (for eggshells temperatures and barn conditions), all visualized on the www.mynestborn.eu platform. Customers (hatcheries and broilers integrations) of NestBorn are located in UK, Sweden, Norway, Belgium, France, The Netherlands and Germany.

Post Views: 1,063

Related posts

17th Edition of AgraME 2025 Returns to Dubai: Middle East’s Ultimate Trade Show for Agri-Food and Farming Professionals

17th Edition of AgraME 2025 Returns to Dubai: Middle East’s Ultimate Trade Show for Agri-Food and Farming Professionals

October 6, 2025
VIV MEA 2025 features Poultry Marketing Round Table, first Aquatic Pavilion, and more

VIV MEA 2025 features Poultry Marketing Round Table, first Aquatic Pavilion, and more

October 3, 2025
NOVUS and Kasetsart University Open Dedicated Broiler Research Unit

NOVUS and Kasetsart University Open Dedicated Broiler Research Unit

October 1, 2025
FAO LAUNCHES NEW ARABIC E-LEARNING COURSE ON CLIMATE CHANGE

FAO LAUNCHES NEW ARABIC E-LEARNING COURSE ON CLIMATE CHANGE

September 29, 2025
SOMMET DE L’ÉLEVAGE 2025: Showcasing the Future of Sustainable Livestock Farming

SOMMET DE L’ÉLEVAGE 2025: Showcasing the Future of Sustainable Livestock Farming

September 26, 2025
NOVUS Event: Feed Quality and Digestibility at 2025 PSA Pacific Rim

NOVUS Event: Feed Quality and Digestibility at 2025 PSA Pacific Rim

September 24, 2025
ShareShareTweetSendPin
Previous Post

Discover Northern Ireland’s Finest: Exceptional Food and Drink

Next Post

Battling Mycotoxins: Unlocking Dairy Performance with B.I.O.Tox® Activ8

Next Post
Battling Mycotoxins: Unlocking Dairy Performance with B.I.O.Tox® Activ8

Battling Mycotoxins: Unlocking Dairy Performance with B.I.O.Tox® Activ8

July-Sept 2025 edition

RECOMMENDED NEWS

HAMLET PROTEIN SPONSORS AMERICAN SOCIETY OF ANIMAL SCIENCE

HAMLET PROTEIN SPONSORS AMERICAN SOCIETY OF ANIMAL SCIENCE

1 year ago
Poultry India 2024

Poultry India 2024

1 year ago
How digital technology ensures fish product traceability

How digital technology ensures fish product traceability

1 year ago
The sustainable future of vertical farming is powered by Danfoss, delivering savings and efficiency in HVAC systems

The sustainable future of vertical farming is powered by Danfoss, delivering savings and efficiency in HVAC systems

2 years ago

FOLLOW US

BROWSE BY CATEGORIES

  • Animal Feeds & Nutrition
  • Animal Health & Hygiene
  • Aquaculture
  • Country Update
  • Dairy Products
  • Draft
  • Editor's Pick
  • Events News
  • Farming Equipment
  • Industry Update
  • Livestock Farming
  • Meat & Processing
  • Media Kit
  • News
  • Poultry Farming
  • Sponsored News
  • Video

BROWSE BY TOPICS

Adnec Al Ain alltech animal animal biosolutions Animal nutrition brenntag calves chickens cow health DAIRY dsm egg eggprocessing Equestrian event farming fee feed feed ingredients fish health HOOVES horse horse feed Hunting insect farming Ishida livestock marel meat processing middle east milk production Novonesis Novus petfood poultry poultry feeds poultry line poultry production shrimp sommet swine Thumbay veterinary clinic
Livestock & Poultry Middle East

Leading Livestock & Poultry Industry Magazine in the Gulf & Middle East Region

Follow us on social media:

Recent News

  • 17th Edition of AgraME 2025 Returns to Dubai: Middle East’s Ultimate Trade Show for Agri-Food and Farming Professionals
  • VIV MEA 2025 features Poultry Marketing Round Table, first Aquatic Pavilion, and more
  • NOVUS and Kasetsart University Open Dedicated Broiler Research Unit
  • FAO LAUNCHES NEW ARABIC E-LEARNING COURSE ON CLIMATE CHANGE

Category

  • Animal Feeds & Nutrition
  • Animal Health & Hygiene
  • Aquaculture
  • Country Update
  • Dairy Products
  • Draft
  • Editor's Pick
  • Events News
  • Farming Equipment
  • Industry Update
  • Livestock Farming
  • Meat & Processing
  • Media Kit
  • News
  • Poultry Farming
  • Sponsored News
  • Video

Recent News

17th Edition of AgraME 2025 Returns to Dubai: Middle East’s Ultimate Trade Show for Agri-Food and Farming Professionals

17th Edition of AgraME 2025 Returns to Dubai: Middle East’s Ultimate Trade Show for Agri-Food and Farming Professionals

October 6, 2025
VIV MEA 2025 features Poultry Marketing Round Table, first Aquatic Pavilion, and more

VIV MEA 2025 features Poultry Marketing Round Table, first Aquatic Pavilion, and more

October 3, 2025
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2025 LIVESTOCK & POULTRY ME & ASIA

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Animal Feeds & Nutrition
    • Dairy Products
    • Farming Equipment
    • Animal Health & Hygiene
    • Aquaculture
    • Livestock Farming
    • Meat & Processing
    • Poultry Farming
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us

© 2025 LIVESTOCK & POULTRY ME & ASIA

Cleantalk Pixel

Subscribe to our newsletter and online magazine

Subscription Form -pop up