• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Monday, June 1, 2026
19 °c
Columbus
19 ° Wed
20 ° Thu
22 ° Fri
19 ° Sat
Livestock & Poultry Middle East
  • Home
  • News
  • Videos
  • Industry Update
    • Animal Feeds & Nutrition
    • Dairy Products
    • Farming Equipment
    • Animal Health & Hygiene
    • Aquaculture
    • Livestock Farming
    • Meat & Processing
    • Poultry Farming
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Animal Feeds & Nutrition
    • Dairy Products
    • Farming Equipment
    • Animal Health & Hygiene
    • Aquaculture
    • Livestock Farming
    • Meat & Processing
    • Poultry Farming
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
No Result
View All Result
Live Stock Middle East
No Result
View All Result
Home Industry Update

Where are the Birds? NOVUS Shares Hatchability Insights at IPPE’s TECHTalks

by Livestock & Poultry News Desk
2 years ago
in Industry Update
0
Where are the Birds? NOVUS Shares Hatchability Insights at IPPE’s TECHTalks
ShareShareShareShareShare

Hatchability has become a top concern for the broiler breeder industry in the United States. Investigating the cause and how producers can support fertility and hatch are the focus of a presentation by NOVUS during the TECHTalks at the International Production and Processing Expo (IPPE), January 30-February 1, 2024 in Atlanta, Georgia.

“In recent years, the U.S. has seen some of the worst hatchability numbers since the late 1980s. The U.S. Department of Agriculture in October 2023 reported average hatchability at just 80.4%,” says Hugo Romero, Ph.D., NOVUS global poultry technology executive manager, who will present the talk. “During this presentation I’ll examine the potential causes for this phenomenon and how adjustments to the ration can help combat it.”

Dr. Romero’s presentation for the TECHTalks will be from 11:30-11:50 a.m. EST on Tuesday, January 30 in Hall A at Booth A244.

Along with sharing the possible causes for the hatchability issues, Dr. Romero will explain updated recommendations from poultry genetics companies on vitamin inclusion and discuss the impact amino acids and trace minerals have on breeder fertility and chick development.

The TECHTalks at IPPE are free to attend. For more information and to see the full schedule of talks, visit www.ippexpo.org/activities. Dr. Romero will also be available to meet with expo attendees from 10:00 a.m. to 5:00 p.m. EST on January 30, 9:00 a.m. to 5:00 p.m. on January 31 and 9:00 a.m. to 3:00 p.m. on February 1 at the NOVUS booth, Hall A Booth A1833 in the Georgia World Congress Center.

NOVUS is the intelligent nutrition company providing solutions for the global animal agriculture industry. The company’s portfolio includes bis-chelated organic trace minerals, enzymes, organic acids, essential oils, liquid and dry methionine, as well as a network of experts around the world to provide guidance on management best practices. For more information on how NOVUS is supporting poultry producers around the world, visit novusint.com.

Post Views: 2,214

Related posts

UAE’s unsold bread could help reduce reliance on imported livestock feed

UAE’s unsold bread could help reduce reliance on imported livestock feed

May 14, 2026
Why strengthening aquaculture nutrition expertise is critical in 2026

Why strengthening aquaculture nutrition expertise is critical in 2026

April 27, 2026
Dual-Protection: Stronger Immunity Against ND GVII and LPAI

Dual-Protection: Stronger Immunity Against ND GVII and LPAI

March 4, 2026
Invisible stressors: When unseen challenges limit performance

Invisible stressors: When unseen challenges limit performance

March 4, 2026
Tradition, Innovation, and Convenience of Spanish Canned Fish and Seafood: A Category Aligned with Global Trends

Tradition, Innovation, and Convenience of Spanish Canned Fish and Seafood: A Category Aligned with Global Trends

January 27, 2026
JAPANESE WAGYU FROM JAPAN : Gulfood Trade Centre Arena S-H2

JAPANESE WAGYU FROM JAPAN : Gulfood Trade Centre Arena S-H2

January 24, 2026
ShareShareTweetSendPin
Previous Post

Animal Feed Probiotics Market To Hit US$ 12 Billion By 2032 | Exclusive Report By Fact.MR.

Next Post

Aviagen Opens 9th US Hatchery in Longview, Texas

Next Post
Aviagen Opens 9th US Hatchery in Longview, Texas

Aviagen Opens 9th US Hatchery in Longview, Texas

Jan- Mar 2026 edition

RECOMMENDED NEWS

Visitor Registration is Now Open for VIV MEA 2025: the Region’s Premier Animal Protein Industry Event

Visitor Registration is Now Open for VIV MEA 2025: the Region’s Premier Animal Protein Industry Event

11 months ago
STRESS FREE HABITAT FOR POULTRY

STRESS FREE HABITAT FOR POULTRY

2 years ago
Evonik showcases amino acids portfolio at China Feed Industry Expo 2024

Evonik to present sustainability benefits of its portfolio at VIV Asia 2025

1 year ago
Evonik showcases amino acids portfolio at China Feed Industry Expo 2024

Evonik showcases amino acids portfolio at China Feed Industry Expo 2024

2 years ago

FOLLOW US

BROWSE BY CATEGORIES

  • Animal Feeds & Nutrition
  • Animal Health & Hygiene
  • Aquaculture
  • Country Update
  • Dairy Products
  • Draft
  • Editor's Pick
  • Events News
  • Farming Equipment
  • Industry Update
  • Livestock Farming
  • Meat & Processing
  • Media Kit
  • News
  • Poultry Farming
  • Sponsored News
  • Video

BROWSE BY TOPICS

Adnec Al Ain alltech animal animal biosolutions Animal nutrition brenntag calves chickens cow health DAIRY dsm egg eggprocessing Equestrian event farming fee feed feed ingredients fish health HOOVES horse horse feed Hunting insect farming Ishida livestock marel meat processing middle east milk production Novonesis Novus petfood poultry poultry feeds poultry line poultry production shrimp sommet swine Thumbay veterinary clinic
Livestock & Poultry Middle East

Leading Livestock & Poultry Industry Magazine in the Gulf & Middle East Region

Follow us on social media:

Recent News

  • Insects in feed: a sustainable protein source with strong potential
  • Cobb in Central Asia: Supporting Growth in Uzbekistan
  • Agricontrol by Termotecnica Pericoli Launches X-TH-3T: The First Livestock Thermostat Born from a New Chapter in Agricultural Automation
  • From Feedmill to Food System: VIV Europe 2026 Addresses the Industry’s Most Critical Challenges

Category

  • Animal Feeds & Nutrition
  • Animal Health & Hygiene
  • Aquaculture
  • Country Update
  • Dairy Products
  • Draft
  • Editor's Pick
  • Events News
  • Farming Equipment
  • Industry Update
  • Livestock Farming
  • Meat & Processing
  • Media Kit
  • News
  • Poultry Farming
  • Sponsored News
  • Video

Recent News

Insects in feed: a sustainable protein source with strong potential

Insects in feed: a sustainable protein source with strong potential

June 1, 2026
Cobb in Central Asia: Supporting Growth in Uzbekistan

Cobb in Central Asia: Supporting Growth in Uzbekistan

May 29, 2026
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2026 LIVESTOCK & POULTRY ME & ASIA

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Animal Feeds & Nutrition
    • Dairy Products
    • Farming Equipment
    • Animal Health & Hygiene
    • Aquaculture
    • Livestock Farming
    • Meat & Processing
    • Poultry Farming
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us

© 2026 LIVESTOCK & POULTRY ME & ASIA

Subscribe to our newsletter and online magazine

Subscription Form -pop up