VIV MEA 2025, the Middle East and Africa’s leading trade show and knowledge platform for animal protein production and agribusiness, returns to the Abu Dhabi National Exhibition Centre (ADNEC) from November 25-27, 2025. In partnership with the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), this year’s edition promises to be the most comprehensive yet, uniting global expertise with regional leadership across 18,000 square meters to advance sustainable growth and business development throughout the MENA region.
A Crucial Hub for Regional Food Security
As nations across the Middle East and North Africa embrace new opportunities to enhance food security, VIV MEA 2025 positions itself as more than just a trade show—it serves as the essential meeting ground where global expertise meets qualified buyers and decision-makers to explore practical, solutions-driven innovations. The event delivers a comprehensive showcase of cutting-edge technologies, proven strategies, and actionable insights across the complete spectrum of animal husbandry, including poultry, dairy, fish, shrimp, eggs, cattle, calves, goats, and camels, empowering industry leaders to build resilient food systems capable of meeting tomorrow’s challenges.
Major Exhibition Highlights
Over 500 global and regional exhibitors will present cutting-edge solutions in feed production, veterinary services, processing equipment, and agri-tech innovation, with 10,000 expected visitors from across the industry in the UAE and surrounding countries.
Coming from a successful 2023 edition, the Aquatic MEA conference will also return one day before the official show opening, and now together with a dedicated Aquatic Pavilion (a first for the 2025 edition). These, in recognition of aquaculture’s critical role in regional food security and the sector’s significant growth potential across the Middle East and Africa. These are also further supported by another key Aquatic initiative: the Aquafeed Extrusion Conference.
VIV MEA 2025 also brings the VIV Industry Leaders (VIL) Program, an exclusive opportunity for senior executives, innovators, and decision-makers shaping the future of the feed-to-food industry. Reserved for C-suite leaders, thought leaders, and organizations seeking to expand their partnerships, the program provides premium benefits, dedicated networking spaces, and curated opportunities to connect with peers driving tomorrow’s agrifood systems. This select community empowers industry pioneers to forge strategic connections, exchange insights, and actuate collaborations that will define the sector’s future.
A Comprehensive Conference Program
VIV MEA 2025 features an extensive lineup of over 30 conference sessions which are mostly free-to-attend, bringing together world-class speakers and experts from around the globe. Running throughout the main show days (November 25-27), the program addresses the most pressing challenges facing the industry today.
The AgriBITs Seminar explores AI-powered solutions for sustainable food security, showcasing advanced technologies driving agricultural innovation. International delegates from Europe, Africa, the Middle East, and Asia will converge at the Cities Leading Food Production roundtables to discuss critical topics spanning governance, technology innovations, regenerative agriculture, water management, youth engagement, and finance. Meanwhile, the Poultry Marketing Round Table (PMRT) tackles intelligent water management in poultry farming, examining how to improve efficiency across the production cycle as global demand continues to grow against a backdrop of declining freshwater availability.
Smart Navigation with VIVian
To help attendees maximize their time onsite, VIV MEA 2025 introduces VIVian, an intelligent digital assistant accessible directly from www.vivmea.nl. This innovative tool serves as your personal guide throughout the event, featuring a Journey Planner that creates customized itineraries based on your selected themes and industry segments.
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Whether you’re focused on poultry production, aquaculture, or sustainable feed solutions, VIVian recommends relevant exhibitors, suggests must-attend conference sessions, and helps you navigate the exhibition space efficiently. By tailoring the experience to your specific interests and business objectives, VIVian ensures you connect with the right people, discover the most relevant innovations, and make every moment at VIV MEA 2025 count.
Strategic Location and Accessibility
Set against the backdrop of Abu Dhabi—recognized as the world’s safest city by online database Numbeo—VIV MEA 2025 offers international participants an ideal blend of modern infrastructure, cultural heritage, and business opportunity. Visitors can extend their stay to explore the emirate’s world-class attractions through The Official Abu Dhabi Pass, which provides access to over 70 museums, theme parks, and experiences with savings of up to 50%, allowing attendees to build their perfect itinerary while combining business with the best of what Abu Dhabi has to offer.
Looking Ahead
“VIV MEA serves as an important hub where industry leaders gather and cooperate to build resilient, innovative food systems capable of meeting tomorrow’s challenges,” states Tessa Remers, Project Manager of VIV MEA. “We’re excited to help create meaningful encounters that spark new ideas and bring valuable opportunities to our agrifood community.”
The event connects to VNU Europe’s global portfolio of agrifood trade shows, including upcoming events in Europe, Asia, and Africa throughout 2026 and 2027.
Registration is Still Open
Online registration is strongly encouraged to avoid queues and secure access to event updates, exhibitor connections, and speaker information before the show. By registering online, attendees will be well-positioned to capitalize on every opportunity the event offers. For more information and to register, visit: www.vivmea.nl
