The Association has been investing in strategic partnerships, physical networking events and awareness campaigns to keep up with growing demand for its gourmet products
The Mediterranean Aquatic and Animal Products Exporters’ Association (ASHiB), has achieved greater levels of awareness among UAE buyers and importers over the past three months, resulting in an increase in demand for different Turkish food products, a recent trade survey reported.
The survey included 50 key players within the UAE exporting industry aimed at measuring product perception and identifying what current and potential buyers think of the newly introduced products to the UAE market.
Commenting on the results of the survey, Ali Can Yamanyilmaz, Deputy Chairman of Mediterranean Aquatic and Animal Products Exporters’ Association (ASHiB) said: “We are so glad to see an increase in demand for our high-quality products and we’re anticipating more increase as the year goes on,”
“We are capitalizing on the fast-growing economic ties and increased bilateral trade between our two countries, and we’ve been investing in strategic partnerships, physical networking, and awareness campaigns to help keep up with growing demand for our gourmet products.”, Ali Can Yamanyilmaz added.
According to the official website of the UAE’s Ministry of Foreign Affairs & International Cooperation; the volume of non-oil trade between the UAE and Turkey has reached about AED 50.4 billion in 2021, growing by 54% as compared to 2020.
Around 72 agreements and Memorandums of Understanding have been signed-in various fields, between the two countries.
Respondents of the survey were local supermarket chains, retailers, importers, and manufacturers from the UAE and wider region.
Olive oil, honey, and vinegar achieved an increase in awareness by 14%, while products like figs, apricots, hazelnuts, and pistachio scored a 14% increase in awareness, during the same period.
The Association works with public institutions, non-governmental organizations private sector, and international entities, to ensure professional ethics and solidarity among exporters and promote mutually beneficial economic partnerships with strategic markets.