During the 8th and 9th of June, the Portuguese Meat project team, was in Dubai to meet with potential business partners.
Promoted by the National Federation of Associations of Autochthonous Breeds (FERA), the Portuguese Meat project aims to achieve international recognition and increase exports of meat from autochthonous Portuguese breeds of bovine (breeds Arouquesa, Barrosã, Cachena, Marinhoa, Maronesa, Mertolenga, Minhota and Mirandesa breeds), goat (Serrana breed), sheep (Churra Galega Mirandesa breed) and pork (Bísara breed), promoting the demand for products of recognised quality.
The Portuguese Meat project focuses mainly on producer groups of the North region, extending equally to the Center and Alentejo and aims to promote the quality and safety of meat and Portuguese meat-based from animals that are fed on natural pastures, from rural areas, raised in extensive regimes and without production stress, which provides unique characteristics and flavor to the meat. This deserves special attention, since it makes our meat, healthy, with an extraordinary tenderness and succulence.
In this prospection visit, the project team, represented by the groups of producers of the Barrosã (Cooperativa Agro Rural de Boticas – CAPOLIB) and Mirandesa (Cooperativa Agro-Pecuária Mirandesa, CRL) bovine breeds, met with several leading companies in the agri-food sector, to present the project and collect information on business opportunities and partnerships with the aim of boosting the increase in exports of meat of excellence from the indigenous Portuguese breeds.
Dubai presents itself as a very attractive market, with a strong strategic potential for the internationalisation of the meat of excellence of Portuguese indigenous breeds and is therefore expected to obtain very positive and promising results.
The Portuguese Meat project is co-financed by COMPETE 2020, PORTUGAL 2020 and the European Union, through the System of Incentives for Qualification and Internationalization – SMEs – Joint Projects, involving a total investment of 614,705.88 euros, co-financed in 55.25% of the eligible expenses by the European Regional Development Fund (ERDF).