As part of the 10th anniversary of MINTREX® chelated trace minerals in Europe, Novus International, Inc. recently hosted the digital event: “Nutrition Strategies for Sustainable Breeders Production.”. The event featured renowned industry experts such as Dr. Juxing Chen, research senior manager at Novus, Lars Woel, production manager at DanHatch (Copenhagen, Denmark), and Dr. Maxime Quentin, deputy technical director of the French Poultry Technical Institute of Poultry (ITAVI).
For several years, Novus has focused its research on breeders. For the event, Dr. Chen presented on the MINTREX® Reduce & Replace strategy – the method of replacing inorganic trace minerals with a lower amount of MINTREX® organic bis-chelate minerals in the ratio. Dr. Chen shared key highlights from her years of work on the subject, including sustainable productivity, improved hatchability and chick quality, musculoskeletal integrity and a positive impact in gut health.
Lars Woel shared his first-hand experience in using MINTREX® when his team detected issues in their breeders. He said that using MINTREX® allowed his business to improve the health of the birds in terms of hatchability, number of chicks produced and shell quality, among others.
Finally, Maxime Quentin, presented on sustainable alternatives in poultry production in the European Union. Examining animal welfare as well as some challenges in breeder production (heat stress perspective, footpad dermatitis, but also mineral excretion, etc.), Dr. Quentin shared a review of the EU’s regulatory guidances developed to promote sustainable production.
The event included audience participation. Pim Langhout, senior global director of strategic marketing and technology for Novus, who served as event moderator, said he was pleased with the participation and discussion: “The poultry industry seeks to optimize profitability in production and bird health, but also to ensure sustainability.”
MINTREX® chelated trace minerals are bis-chelated; binding each mineral atom (copper, zine or manganese) to two molecules of hydroxy analogue of methionine (HMTBa), which makes the mineral source more stable over a wide pH range and allows better absorption in the gut.
For more information, send contact information to: info.europe@novusint.com
For more information about Novus International Inc. or MINTREX® Zn, Cu or Mn, visit: www.novusint.com.
